Director, Product Marketing
Company: Academic Partnerships
Location: Dallas
Posted on: April 13, 2025
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Job Description:
Risepoint assists primarily regional universities in increasing
their access and impact by making their academic programs available
to students online. Founded in 2007, Risepoint's mission is to
expand access to high-quality, affordable, and workforce-relevant
education, especially for working and adult students. Risepoint
brings single-minded dedication to student success, an integrated
set of services, and data-driven performance to our collaboration
with university partners.The Director, Product Marketing serves as
the marketing leader for a group of assigned university partners,
driving business performance through data-driven insights,
strategic marketing execution, and cross-functional collaboration.
This role is accountable for ensuring the team develops and
executes integrated marketing strategies and campaigns to achieve
student enrollment and portfolio growth goals.This is a people
leader role that reports directly to a Vice President, Product
Marketing and collaborates closely with channel leaders, Managing
Directors / VPs of Partner Management, Partner Support and the
Student Success Center.The ideal candidate will have strong
analytical skills, a deep understanding of marketing strategy and
execution, and the ability to translate performance insights into
clear narratives and action plans. Experience in program/portfolio
marketing and student recruitment in a higher education setting is
also highly valued.Main ResponsibilitiesBusiness Performance*
Accountable for the delivery of new and ending enrollments and
overall partner/program health and performance for assigned
partners.* Provide performance oversight for partners and programs,
ensuring direct reports are actively monitoring and analyzing lead
volume, quality and conversions. As necessary, assisting with
analyses; proactively informing manager, channel leaders and
cross-functional leaders of key findings; and strategizing on
action items and solutions.* Leverage market research and student
insights to identify growth opportunities and product and
operational optimizations for assigned partners.* Build and deliver
effective presentations to communicate marketing strategies,
product and program expansion pitches, performance issues,
competition and program improvement opportunities and more to key
stakeholders including executive team, partner institutions, and
internal partners.Program and Partner Management* Lead account
management for assigned partners including strategic guidance, risk
mitigation and solutioning internally and externally.* Collaborate
cross-functionally to develop and shape strategic account plans and
partner reviews.* Understand university partners' target audiences,
brand/program positioning and operational processes. Influence
changes to those that impede optimal program performance.* Oversee
new partner/program launches, including productive discovery and
kick-off meetings, to ensure near flawless execution and on-time
in-market delivery.* Develop new program forecasts.* Develop and
maintain strong internal and external relationships for assigned
partners and projects.Marketing Strategy and Campaign Development*
Guide the development of creative briefs and marketing assets
ensuring that creative and messaging highlights unique value
proposition, benefits, and aligns with the partners' brands.* Lead
the development and execution of data-influenced marketing
strategies and campaigns.Team Leadership* Coach and develop team
members to strengthen bench, develop expertise, and achieve goals.*
Manages and monitors team activities to meet deadlines and
objectives.* Leads working weekly performance marketing meetings
and participates in partner meetings, as needed.* Support the
Marketing Department by exhibiting thought leadership and pushing
for continuous improvements, efficiencies and innovations in
strategies, processes, etc.* Lead planning and execution of
assigned special projects.Budget and Vendor Management* Steer the
development of annual marketing budgets in partnership with channel
marketing and analytics teams.* Manage agency and vendor
relationships and negotiate contracts, as needed.Job Requirements*
Bachelor's degree in Business, Marketing, or related field
required; Master's degree (MBA) strongly preferred* 7-10 years of
experience in brand management, portfolio management or product
management experience.* Agency marketing account management
experience highly desirable.* Higher education marketing or
enrollment experience highly desirable. Online higher education
subject matter expertise preferred.* Leader-level marketing
communications and marketing planning skills* Strong analytical,
quantitative, and problem-solving capabilities (advanced level
business acumen)* Experienced people-leader and proven success in
driving results in highly matrixed organizations.* Excellent
communication and presentation skills across all levels of an
organization* Solid understanding of digital marketing (paid
search, social media, SEO)* Demonstrated ability to develop strong
internal and external relationships with a focus on strategic
influence and consultation.* Big picture thinking with the ability
to identify commercial opportunity within markets, competition and
target audience in the execution of strategic marketing
initiatives.* Ability to thrive in a highly ambiguous, fast-paced
environment with changing priorities* Excellent MS Office with
special emphasis on Excel and PowerPoint skills; Tableau skills a
plusRisepoint is an equal opportunity employer and supports a
diverse and inclusive workforce.Risepoint offers the following
comprehensive benefits:
Keywords: Academic Partnerships, Dallas , Director, Product Marketing, Executive , Dallas, Texas
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