AVP Digital Platform Strategy

Company: Cricket Wireless LLC.
Location: Dallas
Posted on: April 1, 2025

Job Description:

AVP Digital Platform Strategy page is loadedAVP Digital Platform StrategyApply remote type Office Worker (NOT Remote) locations Dallas, Texas time type Full time posted on Posted 2 Days Ago time left to apply End Date: March 31, 2025 (4 days left to apply) job requisition id R-57012Job Description:Role Overview:As the Assistant Vice President (AVP) of Digital Platform Strategy, you will be responsible for developing and executing a strategic vision for AT&T's desktop, mobile web, and app platforms. Reporting to the Head of Strategy & Transformation, this role will drive the optimization and expansion of digital platforms to align with business objectives, enhance customer experiences, and ultimately deliver measurable growth.This leader will work cross-functionally with senior leadership and key stakeholders, ensuring that digital platforms evolve to meet customer expectations. A strong background in app development, UX strategy, and e-commerce is essential. Additionally, the AVP will lead and develop a high-performing team to support AT&T's digital transformation efforts.This role is based in Dallas, Texas, requiring in-office presence 5 days/week. Relocation assistance is available for qualified candidates.Key Responsibilities:

• Develop and execute a digital platform strategy that enhances customer engagement and drives growth across desktop, mobile web, and app experiences.
• Define the role and long-term vision for each app and digital platform to ensure they support AT&T's broader business objectives and customer experience goals.
• Develop the go to market strategy and roadmap for the AT&T flagship app, in partnership with the Digital, Product and ATS teams.
• Serve as the strategic lead for any and all new app requests across AT&T to ensure prioritization and alignment to solve for both customer and business needs.
• Build and lead a team of digital platform specialists, driving a culture of innovation, excellence, and continuous improvement.
• Utilize data, analytics, and user insights to refine platform strategies and enhance performance across key metrics.
• Collaborate with marketing, product, and engineering teams to integrate emerging technologies and digital capabilities.Qualifications:Required:
  • Bachelor's degree in Business, Marketing, Computer Science, or a related field; advanced degree (MBA or equivalent) preferred.
  • 10+ years of experience in digital strategy, platform management, or related roles within a Fortune 500 company.
  • Proven expertise in app development, UX strategy, and e-commerce, with a history of successfully leading digital platform initiatives.
  • Strong analytical mindset, with the ability to use data-driven insights to optimize digital experiences and performance.
  • Experience leading and developing high-performing teams, fostering collaboration and innovation.
  • Ability to navigate and succeed in a highly matrixed organization, building strong relationships with stakeholders across departments.Preferred:
    • Experience with large-scale digital transformation efforts.
    • Familiarity with major analytics platforms and performance measurement frameworks.
    • Understanding of regulatory and compliance frameworks such as CCPA and GDPR for data privacy.Desired Outcomes:
      • Define and implement a digital platform strategy that enhances customer engagement, drives growth, and optimizes user experience.
      • Deliver measurable improvements in key performance indicators, including conversion rates, user engagement, and platform adoption.
      • Position AT&T's digital platforms as industry-leading in innovation, customer experience, and performance.
      • Develop a best-in-class mobile and app strategy that differentiates AT&T from competitors and fuels long-term digital growth.Key Traits:
        • Strategic thinker with a strong focus on execution and results.
        • Collaborative leader who excels in a cross-functional environment.
        • Data-driven decision-maker with a customer-first mindset.
        • Visionary leader who fosters a culture of continuous improvement and innovation.
        • Adaptable and agile in a fast-paced, evolving digital landscape.Benefits and Perks:At AT&T, we recognize that our people are our most valuable assets. We offer a competitive benefits package designed to enhance well-being and provide peace of mind. Benefits may include:
          • Health and Wellness: Comprehensive medical, dental, and vision coverage options.
          • Financial Security: 401(k) retirement savings plan with company matching, life insurance, and disability coverage.
          • Paid Time Off: Generous vacation, holiday, and sick leave policies to support work-life balance.
          • Professional Development: Access to training programs, leadership development opportunities, and tuition reimbursement.
          • Additional Perks: Employee discounts, wellness programs, commuter benefits, and more.Weekly Hours:40Time Type:RegularLocation:Dallas, TexasSalary Range:$231,700.00 - $347,500.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
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Keywords: Cricket Wireless LLC., Dallas , AVP Digital Platform Strategy, Other , Dallas, Texas