Senior Product Marketing Manager
Company: PollyEx, Inc.
Location: Dallas
Posted on: March 1, 2025
Job Description:
Who you are:You have 7+ years of Product Marketing experience
and are ready for your next challenge in a hyper-growth,
fast-paced, industry-disrupting SaaS company. Leading and executing
Polly's product marketing, you're excited to build a new function
from the ground up and work closely with senior leadership to shape
the vision for Product Marketing at Polly. You thrive in a
collaborative environment, working with emerging technologies and a
modern tech stack, where you will have a direct impact on the
customer experience.Does this sound like you? If so, keep reading
and apply today!What you'll do:
- Develop and execute a comprehensive Go-to-Market (GTM) strategy
for new and existing products, driving growth and market
penetration.
- Collaborate with cross-functional teams (sales, product,
customer success, account management, and engineering) to align on
product positioning, messaging, and value propositions.
- Lead market research and competitive analysis to identify
market trends, customer needs, and product opportunities.
- Create and manage integrated marketing campaigns that drive
product awareness, lead generation, and customer acquisition.
- Own product positioning and messaging, ensuring consistency
across all marketing channels and customer touchpoints.
- Work closely with sales teams to support product launches,
providing sales enablement tools, training, and collateral.
- Track and analyze product performance metrics, using insights
to refine the GTM strategy and optimize marketing efforts.
- Act as a key advocate for the product internally and
externally, representing the voice of the customer in product
development discussions.
- Analyze total TAM and help prioritize strongest ROI products
and features.
- Work with finance on pricing schemes to maximize revenue per
product.
- Become a Polly product expert being able to speak fluently on
customer personas, product value drivers, and customer needs.What
you have:
- Proven experience in developing and executing comprehensive
go-to-market (GTM) strategies for SaaS products, preferably within
the mortgage or financial services industry.
- Hands-on style of leadership with ability to build from
scratch, influence others, and work autonomously.
- Strong understanding of product positioning, market
segmentation, and customer needs to effectively launch new features
or products.
- Ability to collaborate cross-functionally with product, sales,
and marketing teams to drive alignment and ensure seamless
execution of GTM plans.
- Experience with pricing strategies, competitive analysis, and
value proposition development to optimize product-market fit.
- Demonstrated success in driving product adoption and revenue
growth through targeted marketing campaigns and customer
engagement.
- Analytical mindset with proficiency in using data and analytics
tools to measure campaign performance, market trends, and ROI.
- Excellent communication skills, both written and verbal, with
the ability to create compelling product messaging for various
channels and audiences.
- Familiarity with CRM and marketing automation tools to build
scalable marketing programs and track effectiveness.Why join Polly?
- We are attacking a trillion-dollar market with gross
inefficiencies and seeking to transform the way an entire industry
operates.
- We have an experienced leadership team that previously built
large and impactful platforms.
- Outstanding opportunity for professional growth and upward
mobility.
- Direct engagement with the decision makers and senior business
leaders.
- Competitive salaries.
- 100% paid medical/vision/dental/disability/life insurance for
full-time employees.
- Flexible vacation.
- Hybrid environment; 3x weekly in an innovation hub in San
Francisco or Dallas.Let's get to know each other.Polly is
transforming the mortgage industry with its modern, data-driven
capital markets ecosystem. Banks, credit unions, and mortgage
lenders nationwide trust Polly's revolutionary Product and Pricing
Engine (PPE), Loan Trading Exchange, and actionable data and
analytics to automate and optimize the entire capital markets value
chain, helping their secondary teams operate faster, smarter, and
more profitably. Polly was founded in 2019 by a seasoned team of
technology and mortgage experts and is headquartered in San
Francisco, California.To learn more, follow Polly on LinkedIn or
visit www.polly.io. Polly is an equal opportunity employer. All
qualified applicants will receive consideration for employment
without regard to race, age, color, national origin, religion, sex,
gender identity, sexual orientation, marital status, pregnancy
status, disability status, veteran status, or any other legally
protected status. Pursuant to the San Francisco Fair Chance
Ordinance, we will consider for employment qualified applicants
with arrest and conviction records.Beware of recruitment scams
impersonating Polly brand or employees. Our team communicates only
through official Polly channels, and we will never ask for
sensitive information over text or conduct text-only interviews. If
you are ever suspicious or in doubt, reach out to us directly at
peopleteam@pollyex.com. We care deeply about this network and your
experience.
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Keywords: PollyEx, Inc., Dallas , Senior Product Marketing Manager, Executive , Dallas, Texas
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