Director, Patient Acquisition

Company: Smile Doctors, LLC
Location: Dallas
Posted on: February 10, 2025

Job Description:

Posted Friday, January 31, 2025 at 6:00 AMThe vision of Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond.Looking for a position that makes you smile?We're seeking a Director, Patient Acquisition to join our growing team.The Director, Patient Acquisition, is responsible for managing and optimizing patient lead generation, including the measurement of lead quality and managing agency relationships. This position oversees all aspects of media planning, buying, and optimization, ensuring campaigns deliver high lead quality and meet patient acquisition targets.How you'll make us better:

• Plan and execute media campaigns (paid, social, search, display, and traditional), including budgeting and tracking results
• Optimize acquisition strategies, ensuring acquisition goals are met
• Interact with Strategy and Operations to ensure company revenue and patient volume targets are integrated with campaign planning and strategy
• Continue to innovate acquisition programs, leveraging new technologies and channels
• Collaborate with the Creative to develop creative assets needed for campaigns
• Determine optimal spend levels for each channel in partnership with digital agency
• Oversee prospecting and retargeting Google, YouTube, and Facebook ad campaigns, interpreting data from Google Analytics and/or media platforms to refine strategies
• Analyze campaign performance data and key words, identify trends, and make data-driven recommendations for optimization
• Lead a team of media and search professionals, continuing to keep up to date on changing trends and technologies
• Manage relationships with all media agencies and evaluate their effectiveness
• Strong analytical and problem-solving skills
• Strong written and oral communication skills
• Ability to lead and develop high performing teamsPrerequisites for success:
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field required
  • Ten (10) years of digital marketing experience including paid search, paid social, and programmatic display with an agency and/or multi-brand organization required; dental, or healthcare marketing preferred
  • Five (5) years of supervisory experience required
  • Expert knowledge of Google Ads, Facebook Ad Manager, and programmatic display campaigns
  • Expert knowledge of Microsoft Office applications including Word, Excel and Power PointWe saved the best for last.In exchange for the dynamic contribution you'll bring to our team, we offer:
    • Medical, dental, vision and life insurance
    • Short and long-term disability coverage
    • 401(k) plan
    • 3 weeks paid time off in your first year + paid holidays
    • Discounts on braces and clear aligners for you and your family membersWhy Smile Doctors?As the nation's leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best-in-class support services so our partner orthodontists can focus on what they do best - driving extraordinary treatment outcomes and providing patients with an unmatched experience.With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest-growing organization in our industry and produced an ever-expanding need for top talent as we continue our unprecedented trajectory. To us, there's no such thing as "top of our game." We're always climbing higher - together. And as our business grows, there's plenty of room for our team to grow their careers, too.Our dynamic support services team is comprised of world-class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles.This is the perfect opportunity to grow with an expanding organization! Apply today!Smile Doctors and all our affiliating practices are proud to be an equal opportunity workplace and welcome diversity in our organization. We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.
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Keywords: Smile Doctors, LLC, Dallas , Director, Patient Acquisition, Executive , Dallas, Texas