Media Planner

Company: Imaginuity
Location: Dallas
Posted on: April 11, 2025

Job Description:

MEDIA PLANNER

Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
Remote Status: Hybrid
Location: Dallas, TX

ABOUT IMAGINUITY -
Imaginuity is the Dallas, Texas based performance marketing company that combines human intelligence, data intelligence and artificial intelligence to help marketing perform better across brand experience, media, website development and search engine optimization. When you know better, you do better - that's the spirit of Imaginuity. Learn more at www.imaginuity.com.

ABOUT THE POSITION
The Media Planner will be the conduit between clients/account management and the media disciplines (paid search, programmatic, paid social, broadcast, OOH, and direct mail). This individual will work with account management and media SMEs (Subject Matter Experts) to strategically execute against clients' media objectives, goals, and expectations with best-in-class planning solutions. The Media Planner will have a close working relationship with all the SMEs to concept, build, and execute a media plan. This individual will be instrumental in advocating for the approval of these plans and will participate in client meetings and presentations that outline media objectives, KPIs (Key Performance Indicators), and budget.

This position is the hub of all media and will be expected to work collaboratively across both traditional and digital as a contributor to business development efforts. In addition to creating strategic media plans for clients, this Media Planner will be instrumental in supporting the Group Media Director to identify and merchandise media success stories and case studies for use in client presentations and new business pitches.

MEDIA PLANNER INTERNAL ACCOUNT RESPONSIBILITIES
Collaborate and build strong relationships with the SMEs
With consideration to budget and Client goals, build best-in-class, cross-channel media recommendations that achieve Client objectives and media KPIs
Create and maintain media flowcharts and ATBs across all media channels
Build and maintain strong Client relationships
Responsible for developing client media plans as needed depending on client goals and budget cycles
Collaborate and work cross-departmentally to refine processes that strengthen the planning and execution process
Reconcile and actualize the previous month's media from planned to actual budgets
Responsible for the presentation and communication of the previous months' media reporting/KPI achievement, providing the Client with thoughtful insights on the next steps and updated media recommendations
Ensure that we achieve 100% accuracy and deliver on goals
Leverage AdScience as a tool to help guide strategic planning input and recommendations
Prioritize deliverables and maintain deadlines; effectively communicate any delays in deadlines
Acts as an escalation point of contact internally for Client issues and/or internal challenges
Consistently look for ways to innovate and leverage new processes to drive efficiency and/or innovation
Be curious. Invest in a better understanding of the traditional and digital media landscape and apply those learnings to grow clients' businesses and media performance
Begins to apply leadership in the form of a mentor to the Jr. Planner on the team
Thrives and excels in a fast-paced environment.
Other duties as assigned



MEDIA PLANNER EXTERNAL CLIENT-FACING RESPONSIBILITIES
Work with the SMEs to execute against all client requests and inquiries, and proactively address any challenges clients have with specific media channels
Ability to communicate and articulate the media mix and media approach to clients
Proves to be an expert across traditional and digital media
Takes an active interest in understanding our clients' industries and brand categories and ensures the media mix aligns with client objectives and organizational goals
Monitor industry changes and build that innovation into clients' optimizations
Work closely with the Group Media Director and Account teams to regularly showcase these learnings externally to clients.



PREFERRED EXPERIENCE AND QUALIFICATIONS
2+ years of experience in media planning, media strategy, or similar role
Ability to effectively communicate and collaborate with a team, clients, and agency leadership
Excellent analytical and problem-solving skills



What We Offer You
90% of employee medical paid by the company (coverage for individuals)
50% of employee dental paid by the company
Supplemental Healthcare
401k Employer Match (100% match up to 6% of salary)
6 Weeks of Paid Time Off (PTO)
Annual Bonus Plan
Paid Parental Leave
Hybrid Work Environment
Generous Employee Referral Program
Casual Dress Code
Free Snacks & Beverages
Mentoring Opportunities
Professional Development Opportunities



Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth, or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.

Keywords: Imaginuity, Dallas , Media Planner, Advertising , Dallas, Texas